Assignment Guidelines:

The aim of this coursework is to critically analyse of the environment in which a particular international company operates, and to complete a critical appraisal of the strategic development of the selected company and come up with realistic recommendations for improvement. The analysis should be structured and presented in a format of Power Point slides. Five tasks are required in this presentation to meet the basic LOs, including:

Task 1: Select a particular international company and choose one of countries in which it operates for analysis. Describe the background of the company and its industry.

Task 2: Using relevant models/frameworks, critically examine how contemporary drivers affect your chosen company’s international strategic business decisions (e.g., Yip’s framework etc.).

Task 3: Analyse the macro environment of your chosen country as a market where the selected company operates, applying the relevant frameworks (e.g., PESTLE etc.), and explain and
discuss how the factor(s) might present an opportunity to the selected company or cause a threat to the company.

Task 4: Drawing on the output of Tasks 2 and 3. critically evaluate the attractiveness of the chosen country as a market (using e.g.. Porter’s Five Forces. Porter’s Diamond model), and then suggest a set of strategic recommendations to address the identified opportunities or threats
(using e.g., SWOT/TOWS etc.).

 Task 5: Critically evaluate the suggested recommendations, discussing their advantages and disadvantages, with particular relevance for the chosen market and country.